In the previous video, I mentioned that…a survey by CareerBuilder found that…51% of employers who research the social profiles…of candidates decided not to hire a candidate…based on what they found.…This number has increased from 34%…to 43% to 51% over the past three years.…And is expected to continue rising.…In this video, we’ll take a look at some…of the contributing factors that…these employers cited and how we can help…to ensure that we or our students…are not creating a negative digital footprint.…

First, what do employers find online…that would cause them to not hire an employer?…Some of the factors given included…posting of inappropriate pictures online.…This may be pictures of obscene gestures…or someone engaging in inappropriate…or illegal activities.…Another was the mentioning of drugs or alcohol.…Talking negatively about others.…Poor communication skills which brings up…an interesting conversation as…to when it’s ok to use LOL’s, IDK’s…and other text talk which may project…poor communication skills.…